2. Set Up Your Campaign Settings
This part is pretty self-explanatory. Name your campaign and specify your target location. Generally, it's best to focus on a specific area. For example, my keywords include some derivative of the term 'Austin' & 'Photographer', so rather than boil the ocean, I choose to target people searching for my professional service located in Austin, Texas. The Bid Strategy is the most important factor on this screen. I personally want to optimize bids to rank on the first page of Google to place an ad above my competitors. There isn't necessarily a correct strategy; it's just something you need to experiment with.
You've successfully set up a Google Adwords campaign! Make sure it's running and not paused. You can now add and adjust keywords for maximum cost-per-click / best results. Hopefully this blog post served as a straightforward tutorial to set up Google Adwords! Thanks for reading!
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